What to Include on Your Barn Website
The essential pages and information every equestrian business website needs to convert visitors into clients.
You’ve decided to get a website for your barn. Great! But what should actually be on it? Here’s a guide to the essential pages and information that help turn visitors into clients.
The Must-Have Pages
Home Page
Your home page is your digital front door. In seconds, visitors should understand:
- What you offer (lessons, boarding, training, etc.)
- Where you’re located
- Why they should choose you
Include a clear call-to-action—something like “Schedule a Visit” or “Contact Us”—so visitors know what to do next.
About Page
People want to know who they’re trusting with their horse or their child’s riding education. Your about page should cover:
- Your background and experience
- Your training philosophy
- What makes your barn special
- Photos of you and your team
Don’t be shy. Horse people want to connect with the person behind the business.
Services Page
Be specific about what you offer:
- Lessons: What levels do you teach? What disciplines? Group or private?
- Boarding: Full care, partial, pasture? What’s included?
- Training: What types of horses do you work with? What’s your approach?
- Other services: Shows, clinics, camps, leases?
Include pricing if you’re comfortable with it. If not, at least give a starting point or invite them to contact you for rates.
Facility Page
Show off your barn! Include:
- Photos of your arena, stalls, pastures, and amenities
- Details about your facility (how many stalls, arena size, footing type)
- What makes your facility stand out
This is where great photos really matter.
Contact Page
Make it easy to reach you:
- Phone number
- Email address
- Contact form
- Physical address (with a map if possible)
- Hours of operation
- Social media links
Nice-to-Have Pages
These aren’t essential, but they add value:
Testimonials
Reviews and testimonials build trust. Include quotes from happy clients, with their permission. Photos of the clients with their horses make testimonials even more compelling.
Photo Gallery
A dedicated gallery lets you show more of your barn, horses, and activities. Organize by category (facility, lessons, shows) for easy browsing.
FAQ Page
Answer common questions before they’re asked:
- What should I wear to my first lesson?
- Do you provide horses for lessons?
- What’s your cancellation policy?
- Are parents welcome to watch?
Blog or Articles
Regular content helps with search rankings and gives visitors a reason to come back. Share updates, tips, show results, or stories from the barn.
Content Tips
Write Like You Talk
Your website copy should sound like you. If you’re warm and friendly in person, be warm and friendly on your website. Avoid stiff, corporate language.
Be Specific
“We offer quality care” doesn’t tell visitors much. “Our horses are fed three times daily, turned out in groups, and checked by a vet every six weeks” paints a picture.
Keep It Current
Nothing says “neglected” like a website with outdated information. Review your site quarterly and update anything that’s changed.
Ready to Build Your Site?
We specialize in websites for equestrian businesses. Schedule a free consultation and let’s talk about what your barn needs.