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Preparing Your Services & Pricing Information

How to clearly describe what you offer and decide what to share about pricing.

Trainer Solutions ·

When it comes to describing your services, vague doesn’t sell. “We offer lessons and boarding” tells visitors almost nothing. The more specific you are, the easier it is for the right clients to say “this is the place for me.”

Here’s how to prepare your services and pricing information for your website.

Step 1: List Everything You Offer

Start by writing down every service you provide. Don’t worry about organizing it yet—just get it all on paper.

Common services include:

  • Lessons — Private, semi-private, group? What levels and disciplines?
  • Boarding — Full care, partial care, pasture board? What’s included?
  • Training — What types of horses? What’s your approach?
  • Leasing — Full lease, half lease, lesson lease?
  • Clinics & Camps — Summer camps, specialty clinics, guest instructors?
  • Shows — Do you take students to shows? Host schooling shows?
  • Other — Trail rides, birthday parties, pony rides, horse sales?

Step 2: Get Specific About What’s Included

This is where most barn websites fall short. “Full board” means different things at different barns. Spell it out.

For boarding, consider:

  • Feeding schedule (how many times per day, grain included?)
  • Turnout (daily? how long? individual or group?)
  • Stall cleaning frequency
  • Blanketing and fly masks
  • Holding for vet, farrier, dentist
  • Use of facilities (arena, round pen, trails)
  • Extras that cost more (extra shavings, supplements, grooming)

For lessons, consider:

  • Lesson length (30 min, 45 min, 1 hour?)
  • Horse provided or bring your own?
  • Tack and helmet provided?
  • What ages or levels do you teach?
  • Group size limits?

Specifics build trust. They show you’ve thought through your program and help clients understand exactly what they’re getting.

Step 3: Decide What to Share About Pricing

This is where barn owners get nervous. Should you put prices on your website?

Benefits of showing prices:

  • Filters out people who can’t afford your services (saves everyone time)
  • Builds trust—no hidden surprises
  • Shows confidence in your value
  • Helps serious inquiries move forward faster

When “contact for rates” makes sense:

  • You offer highly customized packages
  • Your market is very competitive and prices change often
  • You prefer to discuss needs before quoting

The middle ground:

  • Show starting prices: “Lessons from $65” or “Full board starting at $850/month”
  • Show ranges: “$60–$85 per lesson depending on group size”
  • Be clear about what’s standard vs. what’s extra

There’s no wrong answer, but in our experience, showing at least ballpark pricing leads to better inquiries.

Step 4: Organize It Simply

Group similar services together. You don’t need fancy formatting—bullet points work great. Here’s how to structure it:

  • Service name
  • Brief description
  • What’s included
  • Price (if sharing)
  • Any variations or add-ons

We’ll take your notes and format them nicely for the website.

Example: How to Present Your Services

This is just an example to show the level of detail that’s helpful. Your services and prices will be different—use this as a template, not a target.

Private Lessons — $70/hour One-on-one instruction tailored to your goals. Lesson horse provided, or ride your own. Includes use of all tack and equipment. Available for beginners through advanced riders, all English disciplines.

Group Lessons (2–4 riders) — $55/hour Small group format for riders of similar skill levels. Great for building confidence and learning alongside others. Lesson horse provided. Helmet required (loaners available).

Full Board — $950/month Includes twice-daily grain, hay, and daily stall cleaning. Turnout in small groups 6+ hours daily. Blanketing and fly masks included seasonally. Holding for vet and farrier at no extra charge. Full use of arena, round pen, and wash stall.

Pasture Board — $450/month 24/7 turnout in mixed herd on 15-acre pasture. Hay provided year-round, grain twice daily. Run-in shelter access. Holding for vet/farrier included.

Half Lease — $400/month Three rides per week on one of our lesson horses. Includes use of tack. Scheduling coordinated with barn manager. Great for riders not ready to own but wanting consistent horse time.

Questions to Answer

If you’re not sure where to start, work through these:

  1. What services do you offer? (List them all, even small ones)
  2. For each service, what’s included?
  3. What are your current prices?
  4. Are there package deals or discounts? (Prepaid lessons, multiple-horse boarding, etc.)
  5. What costs extra? (Supplements, extra shavings, show fees, etc.)
  6. Do your prices vary by season or situation?

Send Us What You Have

Don’t worry about making it perfect. Bullet points, rough notes, even a photo of your current rate sheet—we’ll work with whatever you’ve got.

If you’d rather talk it through, schedule a call and we’ll go over your services together.