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getting started content checklist

Business Information Checklist

Everything we need to know about your barn before building your website. Gather it all in one place.

Trainer Solutions ·

Before we build your site, we need some basic information about your business. Use this checklist to gather everything in one place — it’ll make our kickoff meeting much smoother.

Don’t worry if you can’t answer everything. Just fill in what you can and we’ll figure out the rest together.

Business Basics

These are the essentials that appear on almost every page of your site.

  • Business name — Exactly as you want it displayed
  • Tagline (optional) — A short phrase that describes what you do
  • Phone number — The best number to reach you
  • Email address — For inquiries (consider a dedicated business email)
  • Hours of operation — Or “by appointment only” if that’s how you work

Location & Service Area

Help visitors find you and understand where you operate.

  • Physical address — Full street address for the map
  • City/Region you serve — Where do most of your clients come from?
  • Directions or landmarks — Anything helpful for first-time visitors (“Turn at the red barn,” “GPS sometimes takes you to the wrong driveway”)
  • Service area (if applicable) — If you travel for training, lessons, or clinics, what’s your range?

Online Presence

Let us know what’s already out there so we can connect everything.

  • Facebook page URL
  • Instagram handle
  • Other social media — TikTok, YouTube, etc.
  • Existing website — Even if it’s outdated, send us the link
  • Google Business Profile — Do you have one? (Search your barn name on Google to check)
  • Review sites — Anywhere you have reviews (Yelp, Facebook, Google)

Facility Details

These specifics help visitors understand what you offer and picture your barn.

  • Number of stalls
  • Stall size (if notable) — 12x12, 12x14, etc.
  • Arena(s) — Indoor, outdoor, or both? Dimensions if you know them.
  • Footing type — Sand, rubber, GGT, stonedust, etc.
  • Pasture/turnout acreage
  • Round pen — Size if known
  • Wash stall — Hot and cold water?
  • Tack rooms — Private or shared?
  • Trailer parking
  • On-site trails or property to ride on
  • Other amenities — Viewing area, bathroom, kitchenette, hot walker, etc.

Your Background

A few details about you for the About page.

  • Your name (and any partners or key staff)
  • How long you’ve been in business
  • Your experience — Certifications, training background, show record, notable horses
  • Disciplines you teach or train
  • What you’re known for — Your specialty or what clients say about you

Legal & Administrative

Good to have on hand, though not all of this goes on the website.

  • Legal business name (if different from display name)
  • Business structure — LLC, sole proprietor, etc.
  • Year established
  • Insurance — Do you require clients to have it? Do you provide a COI?
  • Cancellation policy — For lessons, training, etc.
  • Payment methods accepted

Print This Checklist

Feel free to print this page or screenshot it to fill in offline. You can also just reply to our email with the details in whatever format is easiest — we’ll sort it out.

If you’d rather talk through it, schedule a call and we’ll go through the list together.

Ready to Send Your Info?

Once you’ve gathered what you can, send it over. Don’t wait until everything is perfect — partial information is fine. We’d rather get started and fill in gaps along the way.

Email us your details or schedule a call to walk through it together.